Content marketing is nothing new, Bill Gates pronounced “Content is King!” all the way back in 1996. What is new however, is that companies are finally starting to realize this is one of the most important aspects of their business. If companies want to reach larger audiences, and new customers, they need to broaden their strategies to include paid distribution of their content and increasing their engagement with existing customers.
Content marketing mainly relied on archaic methods to reach customers in the past. Contacting publishers directly for advertising placement was the only way to directly target consumers on the internet. Over the last 5-10 years we have witnessed the social explosion and now businesses can engage with new and old customers directly via numerous social platforms – and the list of channels of communication is growing.
Once you capture a new customer’s attention, you can direct them to one of your many communication platforms. If you are not utilizing many different platforms to engage your customers, you’re leaving money on the table. The more engagement you have, the more customers will remember your brand, and the more purchases they will make.
Content should be taken seriously. Too many times content is poorly written, uninteresting or unattractive. This is a business that has one goal, profit. Content should captivate the reader’s attention, keep them interested and keep them coming back for more. A sales page should convert, an ad should lead to clicks, a white paper should lead to sales, a brochure should lead to purchases. There are multiple outlets a business should be using increasing sales, but is your business utilizing any them?
Brandep has many options for your business. Personalized quotes for enterprise customers, or content packages for small businesses, we can help you create new, engaging content consistently, manage multiple platforms, and keep your current customer’s attention as well as increase your customer base.
Contact Brandep now and start increasing your customer base and sales today.